"There's no denying the fact that groups like PETA (People for the Ethical Treatment of Animals) and the HSUS (The Humane Society of the United States) and the rest of the 'foodies' are really trying to scare the consuming public away from eating animal products," Bruins said. "I don't see any legitimate reason why people are going after the dairy industry."
Bruins, of Waupun, points out that dairy products are still included on the USDA Food Pyramid which illustrates the components of a healthy diet. The USDA recommends two to three servings from the dairy group and stresses the importance of using low-fat products.
Bruins concurs with Laura Wilford, a registered dietician for the Wisconsin Milk Marketing Board, that dairy products combined with a healthy diet can help a person maintain or lose weight.
"I don't think you can refute that," Bruins said. "It's what you put on the plate along side of that milk."
Bruins firmly believes that dairy products are a wise choice for consumers.
"I just think the consuming public has to feel good about using milk and dairy products in their diet. They are tested and screened and are wholesome and healthy foods," he said.